Elroy Apparel is the brainchild of designer Leanne McElroy. She is happy to announce the line’s launch for Fall 07-08.

McElroy was born and raised in Vancouver BC. Her appreciation for fashion and design began at an early on, choosing to create most of her own garments from age 13 onwards. The drive behind her sewing passion lay in the idea that she was able to experiment with styles that she could not find to buy herself. She ended up creating one-of-a-kind looks envied by her peers.

The career choice was an easy one. After graduation, McElroy enrolled into the Fashion Design program at Helen Lefeaux on a small scholarship, where she was awarded Designer of the Year. She spent time after graduating traveling the world and experimenting with styles sold in local boutiques.

Searching for a niche market, Leanne began seeing a trend occur. People’s health and wellness are now taking a higher priority. Being a strict vegan herself, Leanne is well versed in the organic products available.

The word organic began spreading into apparel, which seems the natural choice since our skin is the most absorbent organ in our body. The organic apparel market seemed to be missing something. Yoga and loungewear basics are widely available, fashion forward, style driven designs in organic fabrics however, are almost non existent. Consumers want to be able to support their health and wellness by wearing organic fibers throughout the day – at work, play, night and day. This is where Elroy steps in.

Designing sophisticated street wear for a contemporary health conscious woman, who cares not only what she looks like, but what story her clothing carries.